Why You Should Take a Second Look at Store Brand Baby Formula

This is a Sponsored post written by me on behalf of PBM Products. All opinions are 100% mine.

I've shared my opinions on store brand baby formula before, but after learning that Consumer Reports (and the FDA for that matter) finds no nutritional benefits or otherwise in the national name brand competitors, I'm once again urging parents to stop throwing their money away.

When our son was a newborn I had to supplement his diet with formula and like so many moms and dads we bought the most expensive formula we could find, thinking to do otherwise meant we were settling for less that best, for our precious baby boy. Although we weren't exactly living on the street, we weren't financially stable either and every penny we owned had a name on it. There wasn't a lot of wiggle room in the budget, especially after our little man was born.

Consequently, I'm now annoyed (to put it mildly) that we could have supplemented our child for half the price. Wow... what you don't know can cost you! The reason name brands are so expensive isn't hard to figure out. It's not that you're buying superior ingredients... no, it's just that these companies need to pay for all their lofty marketing campaigns, including those free diaper bags they're so eager to give away in the hospital. Have you taken note of all the packages and advertisements you get in the mail after having a baby and considered how much money that must cost?

When my daughter was born we received multiple FREE samples of various name-brand formulas or varieties thereof, a FREE baby album, and scads of ads and coupons that although didn't motivate me to buy, did motivate me to donate to our family church for other moms to enjoy. You do realize that the store brand formula would have been cheaper even without those seemingly great coupons? When our daughter was born, 17 months after my son, I still hadn't realized I'd been had.  

I'd like to encourage my readers to research before they buy... especially if you're currently expecting, have plans to bottle feed (even as a supplement), and aren't brand loyal. My family is brand loyal to a degree, but I can honestly tell you that on occasion our favorite brand is the most reasonably priced and when it comes to baby formula you now have the peace of mind in knowing less, is at the very least, completely equivalent to name brand.